| branding| UX | art direction | publication |
belgrade waterfront Construction Hoarding @ SavaMala
BW
STREET
BACKDROP
Belgrade Waterfront development uses hoardings - a construction site fence for both security and visual reasons and overall branding. Proprietary hoarding system was made of 5x4 meter canvas panels with overall length of 2.5 kilometres.
During Hercegovačka street renovation, such fence was placed along both sides of the newly constructed street witch, at that moment, had a strong pedestrian traffic.
A great opportunity to promote newly created SavaPromenada (multi-functional pedestrian area along side Sava river bank) branding & destination and provoke interaction with tourists and local pedestrians.
SavaMala
Hoarding
on social
media
Thank you for appreciating this project!
tango • zulu • oscar • bravo • echo
